![]() For now, however, it also looks like Google is willing to sell its storage at or below cost in order to put pressure on its competition. Given that there is no middle tier between Google’s 100GB and 1TB plans, the company - just like all of its competitors - probably assumes that most users will not use the full amount of available storage anytime soon. The price trend for developer cloud storage has always been moving down and Google, Amazon and Microsoft have typically matched each other’s price cuts, so over time, those consumer prices will surely match the wholesale prices again - but probably not for a long time to come. Those startups that are big enough probably get some discounts for storing extremely large amounts of data on these platforms, but even then, Google’s price for consumers is lower than what developers can get on these platforms. That’s where most cloud storage startups host their files (Dropbox uses S3, for example). Maybe even more importantly, Google’s new prices even significantly undercut those of its own cloud storage platform for developers, as well as those of Amazon’s S3 and Microsoft’s Azure storage platforms. ![]() ![]() Apple wants $100 per year for its 50GB plan. ![]() At $9.99 per month for a terabyte of online storage, Google puts all of its competitors to shame, but there is more going on here than just a price war.ĭropbox wants $9.99/month for 100GB, SugarSync has a $55/month plan for one terabyte of data that is shared by up to three users and Microsoft’s OneDrive, which only features annual plans, starts at 50GB for $25 per year, which is even more expensive than Google’s new $1.99/month for its 100GB plan. Google drastically dropped the price for storage on Google Drive this week, to the point where it now undercuts virtually all of its competitors. ![]()
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